Social-networking - The Next Great Advertising Channel?
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| Description | With therefore much interest in how social networks function, one begins to wonder if there is advertising potential within these social networks? I've been watching social media for a while now. In-fact I'm a part of various social media web sites including https://www.linkedin.com and http://www.myspace.com/ only... There has been a virtual explosion of social network sites before year or two. Even the players like Google, Yahoo and MSN are becoming into it. With therefore much curiosity about how social networks function, one begins to wonder if you have marketing potential within these social networks? I've been watching social networking for quite a while now. In reality I am a member of numerous social network web sites including http://www.myspace.com/ and https://www.linkedin.com just to name two. I joined partly because I wished to see what these were, but moreover to see what effect social networking might have on SEM in-the coming years. I have been an associate of numerous ser-vices for quite a while and the reach these sites have is outstanding. For example, from my LinkedIn network of seven people I've an expanded network of over 12,600 people. That is amazing - I am only a click or two away from close to 13,000 others who share my related interests ranging from what I like to watch on TV to work I could offer to them. Through their connections and my connections, I'm attached to people ranging from the American Cancer Society, to Sun Microsystems to the University of Texas to Google. But what marketing opportunities are there for Social Media? Well, let us look at MySpace. Should you hate to be taught more on https://twitter.com/orangeco_seo, there are tons of databases people should consider investigating. MySpace is among the top sites on the net today. It racked up 9.4 thousand page-views in August 2005 (greater than Google) and new people are signing up at a mind-boggling rate of 3.5 million a month. MySpace is typical of where todays 18-30 year old would go to manage their electronic life. It allows users to post pictures of themselves and their friends, produce a weblog, list a common artists, watch and share videos, suggest activities to do and lists a couple of people they consider friends. This interesting https://twitter.com/orangeco_seo URL has a myriad of refreshing suggestions for the meaning behind this belief. It's on this 'Friends List' where a lot of the opportunities lay. All thirty million plus consumers of MySpace have a friends site that lists people that person thinks their friend. This can be a listing of people who they are interested in hearing from on an everyday basis, as well as speaking with and about. After you add somebody as your friend they can send you emails, discuss your photographs, study your websites, in addition to leave messages that you can then tell the others. That is an opportunity for quick feedback about you. The ability to include friends to your site is key for advertising to MySpace people. According to Courtney Holt, mind of new media and strategic marketing at Interscope Records, 'This technology is growing up without having ever observed programmed media. 'They do not think in terms of the record, and they don't think in terms of a TV schedule. They think in terms of TiVo, P2P, AOL, and naturally MySpace. You can observe how this could develop. Let's say you produce a MySpace account to fairly share your service or product. You blog about it and search for your interests that may be shared by others. Discover further on the affiliated use with by clicking TM. After this you invite them to be your friend. Once they turn into a friend you start your 'comfortable market' begging your product in their mind. They begin blogging and discussing it, as they grow to understand it. Quickly thousands or even thousand of people are referring to you and your product or service. Do not think this will work? I'd like to give you some examples. There are lots of companies who've gotten their start on MySpace. By just hosting some of their music on the web and blogging about themselves they created a following. Soon they had report deals and contracts prearranged. Of course to-use services like MySpace you'll need to have some thing this target market needs. If you do not then you probably should not put an excessive amount of energy into MySpace. But that does not mean other social networking opportunities ought to be overlooked. Linked-in is more of an expert introduction service, when i mentioned above. If your product or service fits here then by all means investigate it more. And there are the others as well. Ser-vices including Yahoo!s MyWeb, Flickr, http://del.icio.us and more. If you have ever wondered what other online possibilities may be out there, consider social-networking. Maybe it's another great website marketing channel.. |
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