Over-Optimization and the Google Sandbox
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| Description | So you put plenty of work in to making a really good internet site only to find that noone could find it and Google doesnt rank your internet site very highly. Get further on advertisers by going to our fine portfolio. You hear a couple of thing called "search engine optimization" and choose to give a try to it. Before you get adding your keywords to every component of your pages and building links in any manner you can, take a step back and remind oneself of the old saying, "sometimes less is more." Search engine marketing, or SEO, has really flourished over the last five years as more and more new webmasters have developed websites, only to discover that noone involves visit. As they search around for ways to get more readers, the majority of them quickly find sources on the best way to optimize a website for the search engines and go directly to work building links from anyplace and sprinkling key words every-where they can get them. This causes problems for a search engine since, lets face it, you are trying to govern the search results and they are trying to avoid being controlled. All things considered, simply because YOU think your website is a terrific resource on the topic doesnt mean that it is. Google has already modified for the webmaster that is over-optimizing their website, and its called the Google "sandbox." The sandbox can be a name that unhappy webmasters have presented to the situation in which a new site that must rank well for a keyword is nowhere found in the ranks, only to suddenly appear one day almost a year in the future. What is this sandbox result and it could be caused by what? My idea is that the "sandbox" is really more of a, meaning that Google discusses many qualities of one's site to determine if you are attempting to manipulate the search rankings. The most obvious, and the twp barriers that most start webmasters fall into, I believe, is over-optimizing your on-page information and building too many inferior links too fast. I believe that the newer your domain is, the less tolerance Google has for over-optimization of pages, or suspiciously quick link building. After you trip the filter, youre put into the holding cell ("sandbox"), because Google suspects you of trying to manipulate the results. I also believe that the patience for over-optimization ranges on the basis of the business, so spammy companies such as pharmaceutical drugs tend to be more sensitive and painful to over-optimization than most. That could cause some discouragement by many who are hoping to discover fast success, since these sectors are already aggressive enough that you NEED highly enhanced content and plenty of links to possibly compete for top rankings, but you cant get it done too soon or you will be sandboxed. At a recent WebmasterWorld conference, Matt Cutts from Google mentioned that there actually wasnt a, but "the algorithm might affect some sites, under some circumstances, in ways that a webmaster would see to be sandboxed." This means that avoiding the sandbox is merely a matter of optimizing your website without tripping the filters in Googles algorithm. Consider these questions to avoid over-optimization penalties: - Is the name just one goal keyword and nothing else? - Is the keyword found in several of the following locations: subject, header, subheaders, bold or italicized words? - Does the page read differently that you would normally talk? - Have you been in a competitive industry that is frequented by spammers? - Perhaps you have purchased a large number of low PageRank links easily? - Are you experiencing very few high PageRank (6+) links pointing to your website? In conclusion, the current idea about Googles "sandbox" is that it's actually more like a cell where the Google "police" keep your website when it is suspected of possibly wanting to change the search engine results. As the site ages, many sites fundamentally get enough "trust" to flee the sandbox and immediately start rating where they normally would. Remember that Google isn't personally rating every website - in the end it's just a computer algorithm and those people who are able to score well in Googles algorithm WITHOUT falling any filters can accomplish prime ratings and gain the most.. |
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