Social Media - The Following Great Advertising Medium?
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| Description | With so much interest in how social networks function, one begins to wonder if you have advertising potential within these social networks? I have been watching social networking for quite a while now. Actually I'm an associate of numerous social media web sites including http://www.myspace.com/ and https://www.linkedin.com only... Navigating To TM possibly provides tips you could give to your cousin. There has been a virtual explosion of social-networking web sites before few years. Even the players like Google, Yahoo and MSN are receiving into it. With therefore much interest in how social networks function, one begins to wonder if you have advertising potential within these social networks? I have been seeing social networking for a while now. The truth is I'm a member of numerous social networking websites including http://www.myspace.com/ and https://www.linkedin.com merely to name two. I joined partly because I wanted to see what these were, but moreover to see what impact social network would have on SEM in-the coming years. I've been a member of various ser-vices for a while and the reach these sites have is outstanding. As an example, from my LinkedIn network of eight people I've an extended network of over 12,600 people. Imagine that - I am merely a click or two away from close to 13,000 others who share my related interests ranging from what I like to watch o-n TV to work I can offer to them. Through their connections and my connections, I'm connected to people starting from the American Cancer Society, to Sun Microsystems to the University of Texas to Google. But what marketing possibilities are there for Social Network? Well, let's look at MySpace. MySpace is among the top sites on the internet today. I-t racked up 9.4 billion page-views in August 2005 (over Google) and new users are signing up in a mind-boggling rate of 3.5 million a month. MySpace is typical of where todays 18-30 year-old visits manage their electronic life. I-t allows people to post photographs of themselves and their friends, develop a weblog, record their favorite artists, watch and share videos, suggest things to do and lists a couple of people they consider friends. It's on this 'Friends List' where a lot of the opportunities lie. All forty million-plus consumers of MySpace possess a friends site that lists people that person views their friend. This really is a set of people that they are interested in speaking with and about, in addition to hearing from on a normal basis. They can send you messages, discuss your photos, study your blogs, as well as leave messages that you can then share with the others once you put someone as your friend. This is a chance for immediate feedback about you. The ability to add friends to your site is critical for advertising to MySpace customers. Based on Courtney Holt, mind of new media and strategic advertising at Interscope Records, 'This generation is growing up with no ever seen developed media. 'They don't think in terms of-the album, and they do not think in terms of the TV schedule. They think when it comes to TiVo, P2P, AOL, and of course MySpace. You can view how this could grow. Let's say you produce a MySpace account to share your product or service. My brother found out about open site in new window by searching Bing. My aunt discovered https://twitter.com/jtfoxx by searching webpages. You website about it and seek out your interests that may be shared by others. In the event you desire to get supplementary info about source, we know of many databases people might pursue. You then invite them to be your friend. When they become a friend you begin your 'gentle sell' selling your solution in their mind. As they grow to understand it, they begin blogging and discussing it. Quickly hundreds or even thousand of individuals are referring to you and your product or service. Do not think this can work? Let me give you some situations. There are many bands who've gotten their begin MySpace. By just hosting a few of their music on the web and blogging about themselves they created a following. Soon they'd report deals and contracts lined-up. Obviously to use ser-vices like MySpace you'll need to have anything this marketplace needs. If you do not then you probably shouldn't put a lot of effort in to MySpace. But that does not mean other social network opportunities should be overlooked. Linked-in is more of a professional introduction service, as i stated earlier. If your service or product fits here then by all means investigate it further. And there are others as well. Services including Yahoo!s MyWeb, Flickr, http://del.icio.us and more. So if you have ever wondered what other online options may be available, con-sider social networking. Maybe it's another great internet marketing channel.. |
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