Striking the Myth of the News Release
| Team info | |
| Description | A musician uses years honing his craft. Http://Re.Vu/Injurylawyeruad includes new info concerning why to think over it. H-e writes world-class songs and performs them in a way that moves his listeners to tears. H-e documents a demo tape and sends it to record labels. He gets a contract and becomes rich, popular and admired. The lesson: demonstration tapes are the secret to become a famous artist. Wait, you say, the test tape was just an instrument, just his means of promoting his ability. Http://Www.Bookcrossing.Com/Mybookshelf/Joblawyerqjq/ includes further about the meaning behind it. It's his ability as an artist that got him the contract and made him popular. You are right, needless to say. He may have become just like popular if a record executive found him personally, or found out about him from a friend, or as a result of a variety of other events. Which brings us to the press release. Somehow, the news release has had o-n a reputation while the alpha and omega of promotion. Want to become rich? Send out a press release. Want to become famous? News release. Want to get on the cover of Newsweek? News release. Promotion 'gurus' are springing up all on the internet selling the press release since the solution to all advertising problems. Only knock out a launch, large email it to journalists, sit back and wait for Oprah to call. It's a cruel joke. Here is the reality: the news release is no longer important to your potential of rating free publicity than the test tape was to your artist friend. If he had no talent, if his songs sounded like trash, the very best recorded test tape in the world wouldn't get him signed. Ditto for the publicity seeker. If you do not have a tale to tell, your news release is absolutely useless. I'm perhaps not knocking the news release -- it is an essential tool. Nonetheless it is merely that: a tool. It is not the very first thing you will need to consider when it comes time to find promotion. The truth is, it is one of the last. And it's not really absolutely necessary (I have gotten a lot of publicity with just a pitch letter, a quick e-mail or a call). If you worship at the shrine of the press release, it's time and energy to change your priorities. Here, then, are the things that are MORE important than the usual news release in making publicity: 1. A story. Here is the equivalent of our musician's expertise. It's the very basis for the advertising efforts. Without it, your news release means nothing. To understand about how to develop a newsworthy story, take a look at http://publicityinsider.com/questions.asp and scroll down to 'Is my company/website/life really newsworthy'? 2. Learning how to think as an manager. Oh, what a side you'll have in score promotion overall those pr release worshippers once you learn ways to get inside the mind of an editor. Give a manager what he wants in the manner he wants it and you'll do good. I have got an entire article on the subject at http://publicityinsider.com/freesecret.asp Go there now and absorb all of it. Trust me, it'll create a world of difference. 3. Meaning. Discover further on a related web resource by navigating to http://www.kiwibox.com/injurylawyerqsb/blog/. Tie-in with a media event, make yourself part of a development, piggyback on a more substantial competitor's story, but, by all means, make your story part of a picture that is bigger than your business. Experiences that exist in a vacuum quickly run out of air. 4. Persistence. Giving out a news release and waiting for results is lazy and in-effective. If you really believe in your history, and you believe that it is right for a certain media outlet, you need to fight to make it happen. Call or email the editor to pitch your story BEFORE sending the release. If one manager says no, decide to try somebody else. When they all say no, come back at them with another story angle. Getting promotion requires much more than simply giving out a press release. Treat it as seriously and with just as much respect as our newly minted rock-star treats his craft and you will be well on your way to success.. |
| Web site | http://re.vu/injurylawyeruad |
| Total credit | 0 |
| Recent average credit | 0 |
| Cross-project stats | Free-DC BOINCstats.com SETIBZH |
| Country | United States |
| Type | University or department |
| Members | |
| Founder | exezrupogfxu |
| New members in last day | 0 |
| Total members | 0 (view) |
| Active members | 0 (view) |
| Members with credit | 0 (view) |