Smashing the Myth of the Press Release
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| Description | A musician stays years honing his craft. H-e writes world-class songs and works them in a fashion that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a deal and becomes rich, famous and loved. The lesson: test videos will be the secret of becoming a famous artist. Wait, you say, the demo tape was just a tool, just his method of transferring his ability. It is his ability as an artist that got him the agreement and made him popular. If you desire to identify additional information about military attorneys, there are millions of libraries you should think about pursuing. You're right, of course. H-e could have become just as popular if a record executive found him in person, or found out about him from a friend, or as a result of a number of other activities. Which brings us to the news release. Somehow, the press release has brought o-n a status because the alpha and omega of advertising. Want to become rich? Distribute a press release. Wanna become popular? Press release. Want to get o-n the cover of Newsweek? News release. Advertising 'gurus' are springing up all on the internet touting the press release as the solution to all marketing problems. Just knock out a launch, large e-mail it to journalists, sit back and watch for Oprah to call. It is a cruel joke. Discover further on this affiliated web site - Click here: Some Facts about the Boston Bull Terrier Dog ยท Storify. Here is the reality: the press release is no more important to your potential of rating free press than the test tape was to the musician friend. If he had no ability, if his songs sounded like waste, the best recorded demo tape in the world would not get him signed. Ditto for the publicity seeker. Unless you have a tale to tell, your press release is totally useless. I am not knocking the news release -- it is a significant tool. But it is just that: an instrument. It's not the very first thing you will need to think of when it comes time to get publicity. Actually, it's one of the last. And it's not even absolutely necessary (I've gotten lots of publicity with just a pitch letter, a quick e-mail or a call). In the event that you worship at the shrine of the news release, it is time and energy to change your priorities. Here, then, are what are MORE important than the usual news release in producing publicity: 1. A news-worthy story. This is actually the equivalent of our musician's talent. It's the basis for the publicity efforts. Without it, your press release means nothing. I found out about A Write-up On Perfectionism by browsing Google. To learn about how you can develop a newsworthy story, take a look at http://publicityinsider.com/questions.asp and scroll right down to 'Is my company/website/life actually newsworthy'? 2. Learning to think like an editor. Oh, what a side you'll have in scoring press total these pr release worshippers once you learn getting in the head of a manager. Provide a manager what he wants in the way he wants it and you'll do good. I've got a complete article on the subject at http://publicityinsider.com/freesecret.asp Go there now and absorb it all. Trust me, it will make a world of difference. 3. Meaning. Tie-in with a news event, make your-self part of a development, piggyback o-n a larger competitor's story, but, by all means, make your story part of the image that is larger than simply your organization. Stories that you can get in a vacuum quickly go out of oxygen. 4. If you think anything at all, you will possibly require to explore about small blue arrow. Persistence. Sending out a press release and waiting for results is lazy and ineffective. If you really believe in your history, and you believe that it's right for a particular media outlet, you should fight to make it happen. Call or e-mail the editor to pitch your story BEFORE giving the launch. If one editor says no, decide to try somebody else. Should they all say no, come back at them with another story perspective. Getting publicity involves a lot more than giving out a news release. Treat it as seriously and with as much respect as our newly minted rock star treats his craft and you will be well on the way to success..The Bilecki Law Group, LLLC 737 Bishop Street Mauka Tower, Suite 1530 Honolulu, HI 96813 (808) 275-4620 |
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