Over-Optimization and the Google Sandbox
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| Description | Which means you put a lot of work in to making a really good internet site only to find that noone can find it and Google doesnt rank your internet site very highly. You hear about a point called "search motor optimization" and decide to give it a take to. Before you get putting your keywords to every section of your pages and building links any way you can, have a step back and remind oneself of the old saying, "sometimes less is more." Search engine marketing, or SEO, has really flourished during the last five years as more and more new webmasters have created internet sites, only to discover that noone concerns visit. As they search around for methods to get more readers, the majority of them quickly find resources on how to optimize a website for the search engines and go right to work scattering keywords everywhere and building links from anyplace they will get them. This causes dilemmas for a search engine since, lets face it, you're trying to govern the search results and they are trying to avoid being manipulated. All things considered, just because YOU believe your site is an excellent resource on the subject doesnt mean that it's. Google has recently modified for the webmaster that's over-optimizing their internet site, and its called the Google "sandbox." The sandbox can be a name that negative webmasters have given to the situation in which a new site that should rank well for a keyword is nowhere found in the ranks, and then suddenly appear one-day almost a year down the road. What is this sandbox impact and what might lead to it? My idea is that the "sandbox" is in fact more of a, meaning that Google looks at many attributes of one's site to determine if you should be wanting to shape the search rankings. The most obvious, and the twp barriers that most beginning webmasters fall under, I believe, is over-optimizing your on-page content and building too many low-quality links too fast. In the event people wish to discover more about visit mavis beacon, there are many databases people might investigate. I believe that the newer your site is, the less patience Google has for over-optimization of pages, or suspiciously fast link building. After you trip the filter, youre put in the holding cell ("sandbox"), because Google suspects you of trying to adjust the outcomes. I also think that the patience for over-optimization varies based on the business, therefore spammy sectors such as pharmaceutical drugs tend to be more sensitive and painful to over-optimization than most. That could cause some frustration by many who are hoping to find quick success, since these industries are already competitive enough that you NEED very improved material and plenty of links to possibly compete for top ranks, but you cant do it prematurely or you'll be sandboxed. In a recent WebmasterWorld discussion, Matt Cutts from Google mentioned that there actually wasnt a, but "the protocol might influence some sites, under some circumstances, in ways that a webmaster would perceive as being sandboxed." Which means avoiding the sandbox is just a matter of improving your site without tripping the filters in Googles protocol. Ask yourself these questions to prevent over-optimization penalties: - Is the name an individual goal keyword and nothing else? - Is the keyword phrase found in many of the following locations: subject, header, subheaders, bold or italicized words? - Does the page read differently that you would normally speak? - Are you in a competitive industry that's used by spammers? - Have you ever acquired a significant number of low PageRank links quickly? - Do you have very few large PageRank (6+) links pointing to your website? In summary, the existing theory about Googles "sandbox" is that it's actually more like a cell where the Google "police" keep your website when it is suspected of possibly looking to manipulate the search engine results. As the area ages, most internet sites in the course of time acquire enough "trust" to flee the sandbox and instantly begin ranking where they normally would. Keep in mind that Google is not personally rating every web site - in the end it's just a computer algorithm and those who are able to score well in Googles algorithm WITHOUT stumbling any filters can profit the most and accomplish prime ratings.. |
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